Package design for a hypothetical coffee shop, Express -O- Café’s instant coffee, hot chocolate, and mug. The tag on the mug and the hot chocolate uses the drip at the top of the card to show the overall aesthetic of the café’s brand. On the instant coffee packaging the drip is not used, but the background image of coffee beans adds texture to the label.
On both the instant coffee and hot chocolate three different icons implement the instruction for making each item. Each icon shows the customer what to do and how to make the product. The paint drip, the fonts, and the colors is a brand extension of Express -O- Café. Since the brand focuses on local artists and the in store gallery using paint drips the colors and visual aids of the packaging evoke the overall identity of Express -O- Café.